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PRESS » Sun 16 Apr 2006 - Thread Loves Mama Love!
We Love Mama Love!
Mama Love is the love child of Auckland business woman Lou Bryant. Inspired by her own experiences with being pregnant and finding herself getting so much attention, she wanted to look and feel great.
"When I was pregnant with my daughter Honey Love, I loved it." says Lou. "People were always asking questions about when the baby was due and looking at my big baby belly. Because the attention is so much on you during such a momentus nine months of your life, I think it's so important to wear beautiful clothes and feel great."
"I wanted to help other pregnant women feel the same by designing a range of fabulous, youthful clothes, just for them" explains the friendly - and gorgeous- business woman.
With the creative support of husband, Texan legend Chad Bryant and an Auckland-based production team, Mama Love’s range is proudly designed and produced in New Zealand.
"We all collaborate together and come up with a great end result." Lou explains. "It's great to have New Zealand-made clothing as it has an element of exclusivity, and that's cool." says Lou.
"I think our website is cool too. I'm incredibly proud of it and think it's just as gorgeous as the clothing."
In essence, Mama Love is all about designing for pregnant women who simply love to stand out and be celebrated. As one of the newest maternity wear labels to hit New Zealand, Mama Love is all about offering a fresh new choice of maternity wear to pregnant women. This season’s collection includes stunning mix & match pieces alongside sexy low cut jeans, flattering long sleeve tees and super comfortable active wear.
Soft, velvety fabrics in rich, regal hues offer style and warmth over the cooler months. Many of the pieces in the latest collection can be worn multiple ways, providing the new mother-to-be with gorgeous maternity wear that compliments their existing wardrobe so you can wear it afterwards which makes it even better value.
Other great maternity wear items in the collection include Mama Love’s signature tees, providing new mums-to-be with a hot casual look while showing off their best assets! If you've got it - flaunt it (even if it's for a few months).
And if the gorgeous collection of maternity wear isn’t enough, Mama Love’s fabulous website offers a superior shopping experience allowing even the most novice of online shoppers to browse and shop with ease. In-depth product information and detailed images makes shopping online a breeze.
The products are described in a chatty, understandable manner that is refreshing to see on a website. The pictures are so clear and the women models look beautiful in the garments. Thread loves the witty "Love Child" tee ($50) and the snuggly long-sleeved top "Gorgeous and Growing", ideal for this winter.
mamalove.co.nz also has lovely maternity gifts which would be perfect for pregnant women leaving to go on maternity leave or maybe a special gift to celebrate her pregnancy. Thread loves the large white Snowflake diaper bag ($59) and the hot Cavendish brown buckle bag ($69), not only fantastic for baby-baggage but nice for Mum to take to the park or out shopping, afterwards!
Other stunning gift ideas on mamalove.co.nz include breastfeeding wraps, massage oils, and mother and baby products with new arrivals coming in regularly. The best thing? All purchases are beautifully gift-wrapped and can be shipped throughout New Zealand and internationally, to help you celebrate a new arrival, around the globe.
Check out Mama Love today at www.mamalove.co.nz and look beautifully pregnant.
For more information, please email Lou at mamalove or call Freephone within New Zealand on 0800 MAMA LOVE (0800 626 256)
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